Lodi Wine & Visitor Center offers in-depth winery information
While I did not grow up in the San Joaquin Valley, I have lived close to its vineyards, crops, orchards and beneath the shadows of the Sierra Nevada Mountains for over 35 years. However, for the first time since I began sipping, then collecting wine, I visited Lodi Wine Country in mid November.
Sheepish. Or maybe a little red-faced. That’s how I felt when both Lodi Wine & Visitor Center (LoCA) and Snooth reached out to me during the past summer. I have to admit my knowledge of Lodi wines was pretty much limited to a few boutique wineries and the historic, well-known wine houses like Sutter Home, Gallo, Louis Martini and Robert Mondavi.
But I could only name a couple of boutique wineries who had already made a name for themselves.
I’d hear of Lodi’s wine history, even after it was named the 2015 Wine Region of the Year Star Award by Wine Enthusiast; however, the lure of Paso Robles, Sonoma and Napa distracted me from exploring the rural landscape of farms and wineries, even those run by its 4th and 5th generation families.
With wine tasting trips to their big brothers to the West and wineries in France and Italy, I totally misjudged the growth and subsequent evolution of Lodi’s 85 plus boutique wineries and now established premium wine grape varieties.
Well, I’m not claiming ignorance now. Bring on LoCA and the wines of Lodi, California.
One visit to the Lodi Wine & Visitor Center and chat with Stuart Spencer, Program Director of the Lodi Winegrape Commission, last week changed everything. I had to check out for myself why people from all over the world visit the Lodi wine region.
From the repeal of prohibition in 1933, Lodi has seen its planted acreage change from a source of fruit for blends of “red” and “Chablis” to premium varietals. The 1940s-1960s produced sought-after Lodi dessert wines and a source of Zinfandel. The Lodi American Viticultural Area has transitioned to premium grape varietals and also has its own AVA since 1986 as well as adding seven smaller AVAs in 2005.
That same year the “Lodi Rules” certified sustainable wine growing program was formed, demonstrating leadership in sustainable agriculture, energy management, soil conservation, water quality and disease management and is a model for many other wine regions. Today over 20 wineries farm bearing “Lodi Rules” on the label.
Spencer attributed the growth of the wine region to the establishment of the Lodi Winegrape Commission in 1991. Today over 750 growers in the Lodi area belong to and tax themselves much like a milk board might. This forms the base source of money to support the organization. In fact, the Lodi Winegrape Commission just celebrated its 25th year! The primary goals of the Winegrape Commission are to educate the region’s winegrowers, conduct grape-growing research, and raise awareness of the quality of Lodi grapes and wines through innovative marketing and public relations campaigns.
“Many of the winegrowers and wineries wanted someone to tell their story,” Spencer said. “A lot of our guys wanted someone to share the Lodi story. They also created an extensive grower education, which became the sustainable viticultural program in 1992. This provides day-to-day promotional and educational opportunities to improve famers.”
I love it that so much leading research has been done to improve farming in Lodi. Deficit irrigation and management to mechanization, canopy management, rootstock and trellising, and a host of other innovations have given famers the tools to excel and craft world-class wines in vineyard specific sites.
“Our commission provides information in real time to help farmers,” Spencer said. “We then shared the research story along with our growers’ story. This research not only helps our famers improve but it also gets more buyers to the area, marketing Lodi grapes to the North Coast and the big players and buyers in the industry.”
Spencer went on to say that Lodi has created a real culture of sustainable wine growing program. From the growers to the winemakers to the consumers, Lodi on the label now brings prestige. The farmers are innovative, respond to consumer needs for diversity (they lead the state in alternative or experimental plantings) with over 75 varieties in commercial production and 25-30 experimental varieties.
But I guess what impressed me the most about my visit was listening to Spencer talk about the collaboration of winegrowers who have struck a balance between creating wine of place, tradition, independence, balancing modern science with traditional methods and support of each other. They place a high value on Lodi as a region–a destination–a favored place; they value its history, heritage and pioneering spirit. Most growers are working together, in many cases as fourth and fifth generation winegrowers, to provide leadership in education and research for those in their AVA and beyond.
As I walked around the Lodi Wine & Visitor Center and tasting room, I marveled at over 200 different selections of Lodi’s wines beautifully displayed from over 60 wineries. While it opened in 2000 with far fewer selections, Spencer said today there are between 200-300 selections are available over the course of the year, depending on the calendar and recent releases.
For those who still have doubts, the Lodi Wine & Visitors Centers now has over 700 wine club members, further solidifying its status. Four times a year, 3-4 local Lodi wines are sent to members for about $80. I for one, will be looking to find my favorites amongst the wineries represented.
And as Claudia Angelillo wrote in her Oct. 13, 2016, article, “Lodi is changing the way we think about wine,” I too have become convinced Lodi wines need and will be a part of my wine cellar and table wine pairing.
Take the time to return and/or bookmark TalesoftheCork for future posts on Lodi area wineries on my subsequent visits to the AVA. While my time was short on this day, I plan on returning to visit and taste some of Lodi’s favored wines.
Pencil in Lodi Wine’s next event on your calendar as they gear up for spring. The 20th annual Lodi Wine & Chocolate Weekend is slated for Feb. 11-12, 2017. Over 50 wineries will provides tastes and a chocolate snack for visitors. Tickets are $55 advance and $65 after Feb. 10. They will go on sale the first week of December 2016.
The Lodi Wine & Visitors Center is conveniently located just two miles from Highway 99 on 2545 Turner Rd., Lodi, CA 95242. LoCA is open daily from 10 a.m. – 5 p.m. They can be reached at 209.365.0621 or via their website: lodiwine.com. They are also on social media as well.
Be sure to read TalesoftheCork’s previous blog post, “Five Thanksgiving sparkling wines.” And if winemakers, wineries or restaurants are interested in a TalesoftheCork wine and/or food review on the blog, Instagram, Twitter and/or Facebook, please send us a request via email: firstname.lastname@example.org or use DM on social media. TalesoftheCork also offers social media seminars for businesses.